Entertaining, eye-opening, disturbingThis funny, fascinating, personal paradigm shattering book is in a genre I love, books that make me examine my thinking process, but this one caused me more soul searching than any other I’ve read. According to the Simple Model of Rational Crime (SMORC) we decide whether or not to be dishonest based on a logical, mathematically calibrated cost-benefit analysis, and we’d all be as dishonest as we could be as long as it brought us a benefit greater than the likely cost. Fortunately, author Dan Ariely discovered that people aren’t as cold-bloodedly calculating as that. Unfortunately, the news about human morality isn’t all good.Ariely is very skilled at conceiving, conducting and describing experiments that tease apart the tangle of human motivations. According to what he’s discovered, we’ll cheat, lie and steal, but only as much as we can rationalize because we want to be able to feel good about ourselves. We’re all capable of dishonesty, and being natural story tellers we’re extremely adept at creating perfectly logical seeming explanations justifying our less than moral actions, though we rarely understand exactly why we make the choices we do. We invariably underestimate how much we are influenced by a myriad of circumstances ranging from conflict of interest to how tired we are feeling.Since we want to see ourselves as good, most of us never stray far from the straight and narrow path, but small frequent transgressions can create bigger problems than the egregious acts of a few bad apples. Our collective peccadilloes can wreck havoc, but with an improved understanding of the situations that increase dishonest behavior Arliey hopes his book can be a guide for corrective actions and legislation.